Internet Marketing Tip #1 - Everything you ever wanted to know about Banner Ad Conversions
It is very hard to get people to do what you want them to do online. It takes a long time to learn this and I still don't want to believe the
truth even though I have been promoting websites online for well over 7 years. Here are some generalizations that I find to be true.
Untargeted traffic is 1 in 1000 to get a person to click on a banner ad on a page. Targeted traffic is about 1 in 100. Of those clicks you
will likely convert on average around 5%. That should give you an idea of how many visitors you need to generate revenue. This means if you
have a blog or website that gets 1000 visitors a day, 10 may click on a random banner ad at best and at that rate and generate a sale every
other day at best. If you are blasting random traffic to your website or blog the rates go down much lower. Google Adsense click ratios are
much worse than this. Most likely because they are everywhere and they clearly say Google Ads. The best monetized items on a page are items
that do not look monetized. This means text links generally convert better than banner ads because internet users have been trained to avoid
clicking on banner ads like the plague (most likely a result of banner ads with spyware on them in the 1990's which ruined the integrity of all
banner ads). Basically, banner ads should be used for show. Other items on screen should generate the revenue and these items should look
like they don't generate revenue for best results.
 
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